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AG Brands B.V.

Booth Design Brief IFA Berlin 2026

A premium black & gold identity across five exhibition walls — designed to stop visitors, communicate trust, and turn distributors into partners.

Black & Gold Identity 5 Frames · 3 Products Large-Format Print

01 — Production Standard

Print quality is non-negotiable

Every wall is printed on large-format fabric frames. Artwork must hold up sharp, both from across the hall and up close.

Frame specifications

All five walls are produced as high-resolution fabric prints, sized to fit tension frames up to 300 × 250 cm — the largest surfaces in the booth.

300 × 250 cm max Extremely high-res Sharp at any distance

What to avoid

Anything that reads as soft, synthetic, or cluttered breaks the premium impression on a wall this size.

Low-resolution images
AI artifacts or unrealistic details
Pixelation
Overly busy layouts

02 — Wall Sequence

One consistent language, five frames

The walls read left to right as a single story: brand trust, then the three hero products, framed by a shared black & gold system.

FRAME 1 Brand Introduction 300 × 250 cm · Non-Illuminated FRAME 2 Cordless Vacuum 300 × 250 cm · Illuminated F.3 Electric Mop 100×250 FRAME 4 Robot Vacuum & Mop 300 × 250 cm · Illuminated F.5 Corded Vacuum 100×250
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Illuminated wall Non-illuminated wall Total run · 1100 cm across five frames

03 — Design Guidelines

The rules every wall follows

Eight principles hold the booth together as one identity, no matter which product is on the wall.

Premium black & gold palette

Modern typography

Minimal text

Large lifestyle photography

Beautiful modern homes & interiors

Focus on the products

Luxury lighting & presentation

Consistent style, all five frames

04 — Frame by Frame

The five walls, in detail

Open each frame for its purpose, headline, required visuals, and USPs.

Purpose

Introduce AG as a trusted European company and business partner.

"Designed in the Netherlands"

Beautifully designed home electronics created to make everyday life easier.

Closing line

"Trusted by millions of customers across Europe"

Use a premium lifestyle background rather than a text-heavy layout. Source official retailer logos from the website for consistency.
Key points
  • Family-owned company
  • Fast European delivery
  • Premium customer support
  • Private Label & Distribution
Retailer logos to include
Amazon bol.com Dirk Kaufland Otto Fnac Cdiscount eBay
Visual

Large lifestyle photograph of a woman using the cordless vacuum inside a beautiful modern home.

Zero Risk. 100% Money-Back Guarantee.

This wall should become one of the biggest eye-catchers of the booth.
Required effect

A clear before & after cleaning demonstration on the floor — one side visibly dusty, the other perfectly clean. The transition must look realistic, premium and natural, never cartoon-like.

BEFORE AFTER
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Visual

Premium product image with the LED light clearly visible.

Keep the design elegant and minimal.
USPs
  • Cordless
  • Self-Standing
  • Rotating Pads
Visual

A beautiful modern living room where the robot is clearly vacuuming and mopping simultaneously — the dual function must read instantly.

Vacuum. Mop. Relax.

USPs
  • Vacuum & Mop
  • Smart Navigation
  • App Control
  • Self-Charging
Visual

Premium hero image of the AG3100 Gold.

Keep this wall clean, premium, and minimalistic.
USPs
  • Unlimited Runtime
  • Powerful Motor
  • Lightweight

Creative freedom. Feel free to improve the layouts, typography, or composition wherever it creates a stronger visual impact. Ideas that make the booth look more premium or draw more attention are always welcome.

05 — Overall Goal

What every visitor should feel in seconds

  • Premium European brand
  • Modern product design
  • High-quality products
  • Professional and reliable company
  • Luxury appearance

Visitors should stop because the booth looks outstanding, and within a few seconds they should understand what AG stands for. This booth is aiming to be among the best-looking at IFA Berlin.